CATEGORYeasyGuide, Shopping Mall
The McArthurGlen Designer Outlet in Serravalle which resembles a typical Italian village is located in the south of Milan and is Italy’s first and largest Outlet Center with over 180 shops. The designer outlet inspired by classic Italian architecture convinces its visitors not only with various high fashion brands but also with an interactive 2D routing system. At two kiosk system with two-sided screens visitors can explore the outlet, search for brands or categories and view the routing step-by-step. The service of this easyGuide application is available to customers in ten languages, including Italian, German and English. More screens will follow.